Ruah is an Afrikaans body product range produced in the North West Province. The design is inspired by the owner's fond memories of growing up on a farm.

The North West province could not get enough of Ruah, prompting the opening of a shop in a popular mall.

The Ruah brand is popular in this Afrikaans university town and expanded accordingly.

The abundance of craft fairs necessitated the development of easily transportable shelving.

This quaint tourist town was the perfect place for a third Ruah shop.

Part of the Klerksdorp Mining Museum, Mooi Gift Shop showcases the best of local craft. The design is inspired by the mining and war history of the town.